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INNOVATIVE INK PRESENTS
OCT
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Chuck Parkinson
The Way I See It
 

Nothing Lasts Forever

Here are some words of wisdom to get you through your day.
“The bad news is nothing lasts forever. The good news is nothing lasts forever.” – J. Cole

Here’s the way I see it: Life is a circle of happiness, sadness, hard times, and good times. If you’re going through hard times, have faith that good times are on the way.

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Idea of the Week
Fix Distorted Photos with Photoshop's Lens Correction Filter
FIX DISTORTED PHOTOS

Lens Correction Filter

You've taken what you thought was the perfect photo, only to discover that the lens on your camera has distorted the image in some way. Objects appear to be bending or bowing. The perspective is skewed. Or maybe the corners are dark. Whatever the situation, the Photoshop Lens Correction filter may be able to help.

As its name implies, the Lens Correction filter makes minor alterations to your photos in order to fix problems caused by the limitations of your camera's lens. Issues such as blurriness, improper focus, or a thumb blocking half the picture are not covered. However, perspective issues caused by poor camera angle are.

The Lens Correction filter works with 8-bit and 16-bit RGB and grayscale images only. Raw images or those with metadata work best. To get started select Filter > Lens Correction. Photoshop will display a status bar and update its database of lens profiles.

Adobe provides built-in profiles for a wide assortment of cameras and lenses that make it easier to get very precise and accurate filtering results. Dropdowns are available for camera make, camera model, and lens information.

Choosing Camera Lens

If your particular camera or lens is missing, don't worry. An online search tool allows you to find additional cameras and lenses not included with the software. If you prefer to create your own profile, you can do that, too. Just enter your camera's specs into the online profile creator tool. Profiles obtained or created in this manner can then be added to the list for future reference.

The filter's auto-correction features include geometric distortion, chromatic aberration, and vignette (that darkening of the corners mentioned above). Unfortunately, "subtract 10 pounds" and "make 10 years younger" are not options (yet). Checkboxes make it easy to choose the settings appropriate for you. An Auto Scale Image option tells Photoshop what to do in case changes will affect the photo's canvas size. Choices include filling additional space with a white, black, or transparent background, or enlarging the image to fill the space.

Custom correction settings are also available, in case you want to fine-tune your results.

fix distortion dialog

Nobody's perfect - and neither is your camera lens. The Lens Correction filter helps to counteract some of these imperfections.

See more great ideas like this!
Click here to visit the Innovative Ink - Ideas Collection.
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MARKETING
Marketing Tip
Smart Business Cards
UPGRADE YOUR NETWORKING

Technology has revolutionized the way we interact and engage with people. For example, smart business cards can be a fun way to upgrade your networking. Whether you want to share your contact information, payment apps, or tell your story, smart cards allow users to easily tap a business card with their phone to access information or scan a QR code.

Here are a few smart business card options to consider. Depending on what features you are looking for, pricing will vary.

While smart business cards are a trendy way to share information, traditional printed business cards continue to be a favorite for many people as a way to create a memorable connection. By having both print and digital cards, you can provide options to connect with your audience however they are most comfortable.

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Uncommon Product
Care Cards
HELP CUSTOMERS EXTEND THE LIFE OF THEIR PURCHASE

Care cards are a thoughtful tool to help customers extend the life of their purchase. For example, a care card can include instructions on how to wash a product, such as customized coffee tumblers that should be hand washed only (not dishwasher safe). Care cards can also provide tips on how to store or care for items, such as jewelry, canvas artwork, photo albums, custom keepsakes, and more.

For example, Silver Jeans Co. mails a Denim Care card with all purchases that includes tips on keeping your denim (and the planet) looking its best. They not only provide helpful advice for customers on how often to wash their jeans, but also tips on hang drying, spot cleaning, and more.

Care cards can be created as simple as a one-sided flat card in any size to a larger, multi-panel folded card. If you’d like help creating a care card your customers will appreciate receiving, give us a call today!

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Tech Tip
Focus Mode for Android
PAUSE APPS THAT CAN BE DISTRACTING

Android Focus mode enables users to pause apps that can be distracting, such as social media notifications and news alerts. Once Focus mode is turned on, chosen apps will be grayed out on the screen, and their notifications will be hidden. Any notifications from those apps are put on hold until Focus mode is turned off, although exceptions can be added for calls and alerts from specific people or apps.

Users may also create a work profile to pause work app alerts (such as Outlook emails and Microsoft Teams alerts) to prevent distractions during meals or family time in the evenings or weekends.

To access Focus mode on an Android device, go to Settings/Digital Wellbeing and Parental Controls.

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Fun@Work

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Coming up... Paula Faris and Homemade Caramel Corn!

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Printing Quiz

If your printer talks about leading, what they really mean is:

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